BORN IN Narsapur, an old town on the bank of river Godavari on 29th October 1958. Though not a child prodigy, he made his impressions felt in the fields of Telugu Journalism and Literature at his young age. As both of his parents were teachers, he was nurtured with discipline right from his infancy. He started writing for journals at the age of 17years.



DID POSTGRADUATION IN Commerce. He took up teaching as his first career. He worked as a lecturer for two years in B.G.B.S. Women’s College, Narsapur. But that was not his cup of coffee. His soul lived somewhere near books and journals.



BECAME A FULL-FLEDGED JOURNALIST with his entry into “Udayam”, a Telugu Daily, which won the hearts of many a writer. While contributing news, during leisure hours left after his teaching in the college, he became a blue-eyed boy to the senior journalists at desk within no time because of his racy and readable style in his articles. He was asked to join them as a sub-editor. He happily resigned to the post of lecturer and took up journalism as his permanent profession.



ROSE UP to the top ranks in journalism by adhering to 3 qualities: Talent, character and hard work. Every step in his career has been proved to be a leap forward. He has worked in different Newspapers in different positions.

Here are the details:



UDAYAM : Sub-editor at Vijayawada and Staff Reporter at Rajahmundry

(1985 to 1987)

ANDHRA JYOTHI : District Reporter at Rajahmundry

(1987 to 1988)

ANDHRA BHOOMI : Chief Reporter at Vijayawada

(1988 to 1990)

KOSTA VANI : Editor (stationed at Rajahmundry)

(1990 to 1991)

SUPRABHATAM : Regional Reporter at Vijayawada and Rajahmandry

(1991 to 1994) Editor–in–charge (stationed at Hyderabad)

VAARTHA : Associate Editor (stationed at Hyderabad)

(1994-1997)

KINGMAKER JOKER : Editor

(1999-2000)

VAARTHA.COM : Editor

(2000-2002)

ANDHRA PRABHA : Editor

(2002-2004)

ANDHRA PRABHA : Chief Editor

(2004-2006)



Recruited and trained 120 sub-editors, 80 staff reporters and 800 part-time reporters for VAARTHA before launching.



WAS CONFERRED with awards and felicitated

For his contribution in journalism:

· Kandukuri Veeresalingam Award for objective reporting in year 1987.

· Gandham Seetaramanjaneyulu Award for investigative reporting in the year 1988. (He was the first reciepient of the award after inception. This award was named after an editor who ran a local daily for 3 decades).

For his contribution in literature:

· Artos award for the best Telugu poetry to his book ‘Panchama Vedam’ for the year 1995. (Many of these poems have been translated into English by Prof. Velcheru Narayana Rao. Oxford University Press is going to carry them in an anthology shortly. Kannada version of all these poems is in print).

· Free Verse Front award for Panchama Vedam the best book on Telugu poetry for the year 1996.

· Potti Sreeramulu Telugu University award for the best poetry for the year 1998.

· Gajjala Malla Reddy memorial award for 2001 for his contribution in Telugu journalism as editor and Telugu literature as poet and satirist.





HONOURED BY the management of Y.N.College, Narsapur in the year 1999 on the eve of Golden Jubilee for his contribution in Telugu journalism and literature.

Felicitated by the same college as one of the Ten best students for the last 50 years.





RESEARCH WAS DONE on his book by the University of Hyderabad on his poetry for both M.Phil and Ph.D.



His book was Prescribed for M.A (Telugu Literature) by Andhra University, Vishakapatnam.



Adjudged as one of the hundred best Telugu writers in the last century by TANA.





TOOK PART IN LAUNCHING OF NEWSPAPERS:



He played key role in 3 important launchings

i. VIJAYAWADA EDITION OF ANDHRA BHOOMI: As the Bureau Chief he recruited reporters and stringers in coastal districts, imparted training and brought out inaugural supplement.

ii. SUPRABATAM : Provided two dummies and there by standardised the contents

iii.VAARTHA : As the Associate Editor, he took active part in forming the editorial team and whole reporting network for all the nine editions. He designed every column and page of the newspaper.

iv. KING MAKER JOKER : As the founder and editor, he infused humor and satire in every column of the journal and made it unique. This kind of journalism is totally new to Media in Telugu.

v. ANDHRA PRABHA : After the Paper was taken over by the new management, he rejuvenated and redesigned it by inducing his own students of Journalism





CONDUCTED SURVEYS on vital issues. Four opinion polls brought him wide recognition as a psephalogist.

ONE: Readership survey on Telugu newspapers and scientifically sensed the readers pulse before the launch of the newspaper. This has served as a strategising guide in ‘Vaarhta’.

TWO: Pre-poll survey for 1994 Assembly Elections and predicted the triumph of TDP when the political scene was unpredictable to even political pundits. This survey was published in ‘Suprabhatam’.

THREE: An extensive survey was conducted prior to the crucial Parliament Elections-1996 and predicted the colossal fall of Lakshmi Parvathi Party. No other newspaper could do this.

FOUR: King Maker Joker and A. P. College of Journalism under his leadership conducted a pre poll survey on 1999 General Elections and rightly predicted that the truck with BJP would help TDP coming into power.

It was he who introduced marathon surveys on scientific lines in Telugu Journalism.



Founded A.P.College of Journalism in the year 1997. This institute promotes h